Animal friendliness as a basis
Animal welfare is Rhinowool's top priority. Clothing is only truly sustainable when everyone in the supply chain is treated with respect. That's why the Merino wool used by Rhinowool comes exclusively from farms that maintain high animal welfare standards. This means no mulesing . Mulesing is the cutting away of a piece of skin around the rear end of young sheep to prevent biting flies from laying eggs under the skin. This treatment is not only painful, but also poorly regulated, meaning it's often carried out in an animal-unfriendly way. Merino wool clothing you buy from Rhinowool comes exclusively from non-mulesed sheep.
Sustainable from source to garment
Merino wool is a naturally sustainable material: it's biodegradable, regrows naturally, and has antibacterial properties, meaning you'll need to wash it less often. But Rhinowool goes even further. Minimizing environmental impact is central to all production processes: from energy-efficient processing to eco-friendly packaging.
Slow fashion
A sustainable garment is one you wear often. That's why Rhinowool designs timeless and durable clothing, so you contribute to a better climate. Thanks to the wrinkle-resistant, odor-resistant, and temperature-regulating properties of Merino wool, your Rhinowool shirt is not only sustainably produced but also sustainable in use.